2024 Will Be the Year of B2B for Fintechs (and Brands They Serve)

Share this page

TreviPay Crossroads is a two-day payments conference featuring world-class content and speakers, case studies from global brands, fireside chats and keynotes – all thoughtfully curated to elevate the strategic value of B2B payments in your organization. If you are a leader in digital transformation, finance/payments, sales or operations, TreviPay Crossroads is for you!  Check the agenda .

TreviPay Crossroads is the opportunity to connect with other fintech professionals/strategists to take your payments program to the next level because: 

It’s time: There is a movement to bring B2B payments and invoicing into the spotlight. 

  • There are great stories to be told: Real expert insights and industry leaders like Best Buy, General Motors, Ingram Micro telling how they used B2B payments and how you can too.
  • Follow the money: Growth is happening in B2B; Crossroads is  the place to strategize how to grow your bottom line with (over 40+) fintech leaders who are driving innovation in B2B.

Use the promocode Trevi30 to get 30% discount for your tickets. Save your seat today:

Notable speakers:

Loie Maxwell, Brand Marketing & Creative Consultant, Loie Maxwell Consulting LLC

Kevin Permenter, Research Director, IDC

Vikram Dhawan, Senior Vice President, Finance & Risk Management, Dun & Bradstreet

John Drechny, CEO, MAG

Rebecca Meeker, SVP, Global Trade and Embedded Finance, Mastercard

Nick Utton, Marketing Advisor. Corsair Capital

By Allen Bonde , CMO at TreviPay

The Time of B2B

Walking around in Las Vegas, there were many of the usual themes at the expo – ,, eCommerce (and gaming commerce!), mobile payments and how data analytics and . Yet, beyond the banners and booths, in the side meetings and conversations I had with other attendees and sponsors, there were also three topics that stood out: 

  • The need to expand/build more channels/diversify revenue streams 
  • The need to  (it’s harder to raise money – heard this from more than one vendor)
  • The need to figure out this whole business-to-businessٳ󾱲Բ

Of course, since we announced our  the week before the show, I may have been listening more than usual for these signals. But if you zoom out beyond the tastefully decorated walls of the Venetian, it’s clear that many fintechs and brands are at a crossroads in terms of their focus and strategies. More specifically, they are looking to grow their business via new channels, services and markets, while also looking to 

Helping Brands Meet Buyer Demand

Helping TreviPay’s B2B clients both grow and automate their A/R processes is core to our value proposition. With our new suite of APIs for banks and financial institutions, these partners can white-label our platform and gain access to our buyer onboarding, payment options, global invoicing and support service. Which helps banks grow their commercial services and revenue and automate A/R for their business clients.

The demand on the buyer side is certainly there. Our  shows that 72% of business buyers are more loyal to a business that offers their preferred payment methods, and 78% claim it’s necessary for merchants to offer invoicing. Providing . If you wish to serve the brands that are now increasingly fixated on assisting and growing their best business customers. 

But this idea is not a new one! 

B2B is the New Old Thing in Fintech

As I’ve discussed with our friends at , we know the worlds of B2B and B2C continue to blur, especially when it comes to the checkout experience and embracing new technology like mobile payment, AI and e-invoicing. As a result, fintechs and brands that have mostly been consumer-focused are (re)discovering the opportunities in business-to-business commerce. The opportunity is huge – . Much of the balance is still old-school, highly manual and not the greatest experience for buyers or sellers (or the finance and sales teams that support them).

So, it totally makes sense that B2B is the “new-old thing” in the fintech ecosystem. B2B commerce is as old as business itself, but it trails consumer commerce when it comes to tech adoption and modern buying motions – for the most part. But today there seems to be new urgency among sellers and their tech providers when it comes to B2B payments and all the stuff that happens before and after the transaction. In fact, of the many discussions I had at Money 20/20, two of our partners and several other visitors to our booth specifically mentioned that B2B was a top initiative for them (“a big bet”) in 2024.

Market Changes Require New Strategies

But we also know . Diverse buying groups, onboarding, online risk and fraud, purchasing processes and spend controls, custom pricing, rebates, tax considerations, invoice management and reconciliation – the list of B2B needs is ever-expanding and core to the TreviPay . As , noted in the podcast he recorded with  at Money 20/20, “The world has gotten smaller, but has also gotten more complex. Which is why we are an interesting partner.” 

For sellers, buyers and the fintechs and banks that support them, it’s time to shine the spotlight on B2B strategy and key initiatives heading into 2024. Specifically, for fintechs and brands looking to stand out from their consumer-focused peers, there’s a huge opportunity, an enterprise software and services ecosystem to tap and lots of case studies to explore and apply.

This is a key reason why we are launching our first industry conference focused on “elevating the strategic value of B2B payments” on October 2-4, 2024, in Kansas City. If you’d like a sneak peek at what we are planning, check out  and stay tuned for more exciting details as we build out the agenda.