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For the first time, we have been able to evidence the positive correlation between business performance and purpose through the Brandpie FTSE 350 Report: Purpose Matters – an analysis of the FTSE 350 companies, in partnership with .

In this LinkedIn Live launch of the report, , Head of Purpose at Brandpie, and , Professor at Griffith University, will take you through the findings, which include:

•  Compared to those that don’t have one, FTSE350 companies with a purpose statement have a statistically higher return on equity and return on assets percentage.
• FTSE350 companies with a concise purpose statement of 16 words or less have a statistically higher return on equity and return on assets percentage, and D/E ratio.