Dominic Parker, Author at ÐßÐßÊÓÆµ Transatlantic Business Organization Thu, 14 May 2026 16:25:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/09/bab_logo_cmyk_R4c_icon.ico Dominic Parker, Author at ÐßÐßÊÓÆµ 32 32 ÐßÐßÊÓÆµ Response to the British Industrial Competitiveness Scheme (BICS) Consultation /britishamerican-business-response-to-the-british-industrial-competitiveness-scheme-bics-consultation/?utm_source=rss&utm_medium=rss&utm_campaign=britishamerican-business-response-to-the-british-industrial-competitiveness-scheme-bics-consultation Thu, 14 May 2026 16:22:05 +0000 /?p=126365 Published: 14 May 2026 ÐßÐßÊÓÆµ Response to the British Industrial Competitiveness Scheme (BICS) Consultation Share this page Contact: Dominic Parker, Associate Director, Communications and Media, ÐßÐßÊÓÆµdparker@babinc.org | +44 7500 115352 ÐßÐßÊÓÆµ has submitted a response, written in consultation with our members, to the British Industrial Competitiveness Scheme (BICS) Consultation. The letter encourages…

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Published: 14 May 2026

ÐßÐßÊÓÆµ Response to the British Industrial Competitiveness Scheme (BICS) Consultation

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Contact: Dominic Parker, Associate Director, Communications and Media, ÐßÐßÊÓÆµ
dparker@babinc.org | +44 7500 115352

ÐßÐßÊÓÆµ has submitted a response, written in consultation with our members, to the .

The letter encourages the UK Government to reconsider the exclusion of food and drink manufacturing from the scheme, particularly in light of ongoing energy cost pressures and broader industrial competitiveness concerns affecting the sector. 

Read our response here.

About ÐßÐßÊÓÆµ

ÐßÐßÊÓÆµ is the leading transatlantic trade association incorporating the British-American Chamber of Commerce in the US and the American Chamber of Commerce in the UK.

We are committed to strengthening the economic corridor between the United States and the United Kingdom by supporting policies and actions that protect and enhance the environment for transatlantic trade and investment on behalf of our members.

We convene and serve a growing network of companies and business leaders through networking opportunities, bespoke programming and marketing platforms. We actively promote trade and investment and support those who make the transatlantic corridor part of their business growth ambition.

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ÐßÐßÊÓÆµ Welcomes Removal of Scotch Whisky Tariffs /britishamerican-business-welcomes-removal-of-scotch-whisky-tariffs/?utm_source=rss&utm_medium=rss&utm_campaign=britishamerican-business-welcomes-removal-of-scotch-whisky-tariffs Fri, 01 May 2026 07:32:38 +0000 /?p=126054 Published: 1 May 2026 ÐßÐßÊÓÆµ Welcomes Removal of Scotch Whisky Tariffs Share this page Contact: Dominic Parker, Associate Director, Communications & Media dparker@babinc.org | 020 7290 9882 ÐßÐßÊÓÆµ CEO Duncan Edwards said: “We should all raise a glass to the removal of whisky tariffs after this week’s successful state visit. “This is really…

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Published: 1 May 2026

ÐßÐßÊÓÆµ Welcomes Removal of Scotch Whisky Tariffs

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Contact: Dominic Parker, Associate Director, Communications & Media
dparker@babinc.org | 020 7290 9882

ÐßÐßÊÓÆµ CEO Duncan Edwards said:

“We should all raise a glass to the removal of whisky tariffs after this week’s successful state visit.

“This is really positive news for producers on both sides of the Atlantic – from Scotland to Kentucky. The sector has faced real uncertainty and frustration throughout the negotiation process, so today’s decision will come as a welcome relief.

“We hope to see both governments build on the goodwill from this visit to keep UK-US economic cooperation moving forward and resolve remaining tariff barriers.”

About ÐßÐßÊÓÆµ

ÐßÐßÊÓÆµ is the leading transatlantic trade association incorporating the British-American Chamber of Commerce in the US and the American Chamber of Commerce in the UK.

We are committed to strengthening the economic corridor between the United States and the United Kingdom by supporting policies and actions that protect and enhance the environment for transatlantic trade and investment on behalf of our members.

We convene and serve a growing network of companies and business leaders through networking opportunities, bespoke programming and marketing platforms. We actively promote trade and investment and support those who make the transatlantic corridor part of their business growth ambition.

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UK Visa Options: An alternative to the 2026-2027 H-1B Cap https://vanessaganguin.com/news/key-spring-2026-uk-immigration-changes-include-new-duties-for-employers-with-sponsor-licences/#new_tab?utm_source=rss&utm_medium=rss&utm_campaign=https-bateswells-co-uk-updates-uk-visa-options-an-alternative-to-the-2026-2027-h-1b-cap Tue, 28 Apr 2026 09:08:09 +0000 /?p=125981 The annual H-1B visa cap remains highly competitive, and many candidates find themselves unable to secure a spot due to overwhelming demand.

This article from Chetal Patel and Gill McKearney of Bates Wells explores the alternative visa routes available to those looking to work and live in the UK.

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The Neonatal Care (Leave and Pay) Act 2023

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The Neonatal Care (Leave and Pay) Act 2023 introduces a significant new right for eligible working parents, coming into force on 6 April 2025. This legislation ensures that parents of newborns requiring neonatal care can access additional leave and pay, providing much-needed support during a critical period.

What Is Neonatal Care Leave and Pay?

Neonatal care leave is designed to support parents whose babies require specialist neonatal care after birth. Under this new right, eligible employees will be entitled to up to 12 weeks of neonatal leave, in addition to their statutory maternity, paternity, or shared parental leave. This ensures that parents can spend time with their newborn without the added pressure of work commitments.

Neonatal care pay will also be available for eligible parents, mirroring statutory maternity and paternity pay. The details on the rate of pay will align with existing statutory entitlements, providing financial assistance to those needing to take time away from work.

Who Is Eligible?

To qualify for neonatal leave and pay, parents must meet certain criteria, which will likely include:

  • Being an employee with a newborn admitted to hospital for neonatal care for a continuous period of at least seven days within the first 28 days of life.
  • Meeting specific employment length and earnings criteria to qualify for paid leave.

More detailed eligibility requirements and guidance are expected as the implementation date approaches.

What This Means for Employers

Employers should prepare for the introduction of neonatal leave and pay by:

  • Reviewing and updating family-friendly policies to include neonatal leave provisions.
  • Ensuring HR teams are informed and ready to handle requests for neonatal leave.
  • Budgeting for potential costs related to neonatal care pay.
  • Providing support to employees, acknowledging the emotional and practical challenges faced by parents of premature or unwell newborns.

Why This Matters

The introduction of neonatal leave and pay represents a positive step in employment law, offering vital support to parents at a difficult time. Employers who follow these changes and show genuine support will build a positive reputation as a caring workplace.

If you need guidance on updating your policies or understanding how this new right impacts your business, contact Davenport Solicitors for .

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The King’s Visit is an Opportunity to Renew Momentum in US–UK Economic Partnership /the-kings-visit-is-an-opportunity-to-renew-momentum-in-us-uk-economic-partnership/?utm_source=rss&utm_medium=rss&utm_campaign=the-kings-visit-is-an-opportunity-to-renew-momentum-in-us-uk-economic-partnership Mon, 27 Apr 2026 10:26:59 +0000 /?p=125957 Published: 27 April 2026 The King’s Visit is an Opportunity to Renew Momentum in US–UK Economic Partnership Share this page Contact: Dominic Parker, Associate Director, Communications & Media dparker@babinc.org | 020 7290 9882 ÐßÐßÊÓÆµ CEO Duncan Edwards said the state visit by King Charles comes at an important moment for the US-UK economic relationship.…

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Published: 27 April 2026

The King's Visit is an Opportunity to Renew Momentum in US–UK Economic Partnership

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Contact: Dominic Parker, Associate Director, Communications & Media
dparker@babinc.org | 020 7290 9882

ÐßÐßÊÓÆµ CEO Duncan Edwards said the state visit by King Charles comes at an important moment for the US-UK economic relationship.

“Over the past year, we’ve had a trade deal, tech partnership, pharma agreement and major investment pledges – but the pace of delivery is yet to match the level of ambition, with many commitments still lacking clear timelines or implementation. What businesses on both sides of the Atlantic want is certainty and delivery.

“Despite some bumps in the political relationship, the US-UK economic corridor remains exceptionally strong. Businesses will be hoping this visit helps restore momentum around some of these deals and keeps economic cooperation moving forward, and the UK government will be hoping for the same.”

About ÐßÐßÊÓÆµ

ÐßÐßÊÓÆµ is the leading transatlantic trade association incorporating the British-American Chamber of Commerce in the US and the American Chamber of Commerce in the UK.

We are committed to strengthening the economic corridor between the United States and the United Kingdom by supporting policies and actions that protect and enhance the environment for transatlantic trade and investment on behalf of our members.

We convene and serve a growing network of companies and business leaders through networking opportunities, bespoke programming and marketing platforms. We actively promote trade and investment and support those who make the transatlantic corridor part of their business growth ambition.

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The Royal Oak Foundation | St Martins-in-the-Fields at 300 Years with Louisa Price /the-royal-oak-foundation-st-martins-in-the-fields-at-300-years-with-louisa-price/?utm_source=rss&utm_medium=rss&utm_campaign=the-royal-oak-foundation-st-martins-in-the-fields-at-300-years-with-louisa-price Tue, 07 Apr 2026 16:36:36 +0000 /?p=125649 St Martin-in-the-Fields Church is an architectural gem that is positioned on the edge of London’s Trafalgar Square. 2026 marks the 300th anniversary of the church. St Martin’s Archivist, Louisa Price who will take us on a virtual tour of this masterpiece and showcase collection objects.

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The Royal Oak Foundation | St Martins-in-the-Fields at 300 Years with Louisa Price

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April 15 @ 2:00 pm3:00 pm (Virtual)

Use code ÐßÐßÊÓÆµNY26 at checkout for a member discount! 

St Martin-in-the-Fields Church is an architectural gem that is positioned on the edge of London’s Trafalgar Square. 2026 marks the 300th anniversary of the church. St Martin’s Archivist, Louisa Price who will take us on a virtual tour of this masterpiece and showcase collection objects. She will share stories about the people who have inhabited the parish and talk about the history of this architectural landmark—from the Roman period, to the 13th century, and finally to the construction in 1726 of the present building. Ms. Price will explore the church’s prestigious musical history and document the parish’s commitment to social justice. Reverend Dick Sheppard (vicar from 1914 to 1927) first affirmed St Martin’s commitment to be ‘The Church of the Ever Open Door’ by welcoming in WW1 soldiers and using the church’s resources to care for the poor and vulnerable.

Louisa Price is the Archivist at St Martin-in-the-Fields church in London. She has worked in a variety of Museums in New Zealand and England, caring for social history collections ranging from medals and aeroplane engines, to tennis racquets and teacups. For eight years she was curator of the Charles Dickens Museum in London and is currently Chair of the Board of Trustees for Jane Austen’s House Museum in Chawton, Hampshire.

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Halcyon London International School | Engaging Teens in the Age of AI https://www.eventbrite.co.uk/e/engaging-teens-in-the-age-of-ai-tickets-1985449301307?aff=oddtdtcreator#new_tab&utm_source=rss&utm_medium=rss&utm_campaign=halcyon-london-international-school-engaging-teens-in-the-age-of-ai Tue, 07 Apr 2026 14:17:54 +0000 /?p=125647 The evening will feature journalist and author Jenny Anderson, whose recent book The Disengaged Teen explores why so many young people are losing connection with school—and what adults can do to help them rediscover curiosity, confidence, and purpose. Jenny will join Jeff Wetzler of Transcend for a fireside conversation that draws on research, reporting, and practical insight about how learning environments can better support young people today.

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The Neonatal Care (Leave and Pay) Act 2023

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The Neonatal Care (Leave and Pay) Act 2023 introduces a significant new right for eligible working parents, coming into force on 6 April 2025. This legislation ensures that parents of newborns requiring neonatal care can access additional leave and pay, providing much-needed support during a critical period.

What Is Neonatal Care Leave and Pay?

Neonatal care leave is designed to support parents whose babies require specialist neonatal care after birth. Under this new right, eligible employees will be entitled to up to 12 weeks of neonatal leave, in addition to their statutory maternity, paternity, or shared parental leave. This ensures that parents can spend time with their newborn without the added pressure of work commitments.

Neonatal care pay will also be available for eligible parents, mirroring statutory maternity and paternity pay. The details on the rate of pay will align with existing statutory entitlements, providing financial assistance to those needing to take time away from work.

Who Is Eligible?

To qualify for neonatal leave and pay, parents must meet certain criteria, which will likely include:

  • Being an employee with a newborn admitted to hospital for neonatal care for a continuous period of at least seven days within the first 28 days of life.
  • Meeting specific employment length and earnings criteria to qualify for paid leave.

More detailed eligibility requirements and guidance are expected as the implementation date approaches.

What This Means for Employers

Employers should prepare for the introduction of neonatal leave and pay by:

  • Reviewing and updating family-friendly policies to include neonatal leave provisions.
  • Ensuring HR teams are informed and ready to handle requests for neonatal leave.
  • Budgeting for potential costs related to neonatal care pay.
  • Providing support to employees, acknowledging the emotional and practical challenges faced by parents of premature or unwell newborns.

Why This Matters

The introduction of neonatal leave and pay represents a positive step in employment law, offering vital support to parents at a difficult time. Employers who follow these changes and show genuine support will build a positive reputation as a caring workplace.

If you need guidance on updating your policies or understanding how this new right impacts your business, contact Davenport Solicitors for .

The post appeared first on ÐßÐßÊÓÆµ.

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One Year After ‘Liberation Day’: Tariffs Add Friction but Transatlantic Trade Proves Resilient /one-year-after-liberation-day-tariffs-add-friction-but-transatlantic-trade-proves-resilient/?utm_source=rss&utm_medium=rss&utm_campaign=one-year-after-liberation-day-tariffs-add-friction-but-transatlantic-trade-proves-resilient Thu, 02 Apr 2026 08:00:38 +0000 /?p=125600 Published: 2 April 2026 One Year After ‘Liberation Day’: Tariffs Add Friction but Transatlantic Trade Proves Resilient Share this page Contact: Dominic Parker, Associate Director, Communications & Media dparker@babinc.org | 020 7290 9882 Reflecting on a year of tariff uncertainty, ÐßÐßÊÓÆµ CEO Duncan Edwards said: “One year on from ‘Liberation Day’, tariffs have added…

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Published: 2 April 2026

One Year After ‘Liberation Day’: Tariffs Add Friction but Transatlantic Trade Proves Resilient

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Contact: Dominic Parker, Associate Director, Communications & Media
dparker@babinc.org | 020 7290 9882

Reflecting on a year of tariff uncertainty, ÐßÐßÊÓÆµ CEO Duncan Edwards said:

“One year on from ‘Liberation Day’, tariffs have added friction to transatlantic trade. Businesses have faced higher costs, disrupted supply chains, and the challenge of adjusting to shifting trade rules. 

“The past year has also made clear that tariffs are unlikely to be a passing disruption. Businesses should assume they will remain an enduring feature of US trade policy. Looking ahead, businesses should factor in the cost of tariffs as part of their exporting plans to the US and adjust accordingly, and assess whether exporting or manufacturing locally is their best option.  

“Despite the shifts in US trade policy, the transatlantic economic corridor remains resilient and the US remains amongst the most robust economies in the world. Trade flows have continued to rise over the past year, even in a more uncertain and complex environment.â€

About ÐßÐßÊÓÆµ

ÐßÐßÊÓÆµ is the leading transatlantic trade association incorporating the British-American Chamber of Commerce in the US and the American Chamber of Commerce in the UK.

We are committed to strengthening the economic corridor between the United States and the United Kingdom by supporting policies and actions that protect and enhance the environment for transatlantic trade and investment on behalf of our members.

We convene and serve a growing network of companies and business leaders through networking opportunities, bespoke programming and marketing platforms. We actively promote trade and investment and support those who make the transatlantic corridor part of their business growth ambition.

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UK at Critical Juncture to Secure Defense Investment as Industry Meets Minister in Washington /uk-at-critical-juncture-to-secure-defense-investment-as-industry-meets-minister-in-washington/?utm_source=rss&utm_medium=rss&utm_campaign=uk-at-critical-juncture-to-secure-defense-investment-as-industry-meets-minister-in-washington Wed, 01 Apr 2026 08:00:33 +0000 /?p=125504 Published: 1 April 2026 UK at Critical Juncture to Secure Defense Investment as Industry Meets Minister in Washington Share this page Contact: Dominic Parker, Associate Director, Communications & Media dparker@babinc.org | 020 7290 9882 Leading US and UK defense companies will meet UK Minister of State for Defence Readiness and Industry, Luke Pollard MP, in Washington DC…

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Published: 1 April 2026

UK at Critical Juncture to Secure Defense Investment as Industry Meets Minister in Washington

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Contact: Dominic Parker, Associate Director, Communications & Media
dparker@babinc.org | 020 7290 9882

Leading US and UK defense companies will meet UK Minister of State for Defence Readiness and Industry, Luke Pollard MP, in Washington DC today to discuss opportunities to strengthen bilateral defense cooperation, and highlight the importance of setting out clear defense spending commitments to secure long-term investment in the UK.

The meeting coincides with the release of a new ÐßÐßÊÓÆµ (ÐßÐßÊÓÆµ) report, Partnering for the Future: Priorities for US-UK Defense Cooperation in an Evolving Global Security Environment, which sets out a roadmap for deepening transatlantic defense cooperation and investment to meet the realities of the future battlespace.

Against a backdrop of heightened geopolitical instability and a complex global threat environment, the report identifies areas where US-UK defense cooperation should be strengthened to maintain military advantage, enhance resilience and leverage the scale, innovation and investment capacity of defense companies on both sides of the Atlantic.

The report, which draws on input from leading US and UK defense companies, prioritises the following four areas:

    • Strengthening the defense industrial base, particularly on streamlining procurement, building interoperability, and securing supply chains
    • Deepening collaboration on advanced air, land, and sea technologies to maintain a competitive edge in an increasingly technological battlespace
    • Enhancing cooperation on space and cyber capabilities, which are defining future warfare
    • Partnering to generate new and diverse sources of energy for defense, as the future battlespace demands more power

The report also highlights that delivering on these priorities requires clear and sustained defense spending commitments on both sides of the Atlantic. In particular, it calls on the UK to release its Defence Investment Plan and honour its pledge to spend five percent of GDP on national security. Industry leaders suggest that without clear procurement and investment commitments, the UK risks losing significant industry investment to international competitors. 

ÐßÐßÊÓÆµ CEO Duncan Edwards said:

“The US and the UK have a long history of defense cooperation spanning more than a century, from intelligence sharing to joint military operations, with businesses in both countries playing a critical role in each other’s defense sectors.

“Against a backdrop of geopolitical uncertainty and technological change, the risks we face are more complex and immediate than at any time in recent decades.

“Our report sets out how we can strengthen transatlantic defense cooperation between government and business to ensure we can deliver the capabilities needed for the future.

“That ambition must be backed by sustained investment. Clear defense spending commitments, particularly from the UK, will be essential to securing the investment, innovation, and readiness required to meet these challenges.â€

About ÐßÐßÊÓÆµ

ÐßÐßÊÓÆµ is the leading transatlantic trade association incorporating the British-American Chamber of Commerce in the US and the American Chamber of Commerce in the UK.

We are committed to strengthening the economic corridor between the United States and the United Kingdom by supporting policies and actions that protect and enhance the environment for transatlantic trade and investment on behalf of our members.

We convene and serve a growing network of companies and business leaders through networking opportunities, bespoke programming and marketing platforms. We actively promote trade and investment and support those who make the transatlantic corridor part of their business growth ambition.

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ÐßÐßÊÓÆµ Welcomes UK Government Steel Strategy /britishamerican-business-welcomes-uk-government-steel-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=britishamerican-business-welcomes-uk-government-steel-strategy Thu, 19 Mar 2026 15:03:51 +0000 /?p=125280 Published: 19 March 2026 ÐßÐßÊÓÆµ Welcomes UK Government Steel Strategy Share this page Contact: Dominic Parker, Associate Director, Communications & Media dparker@babinc.org | 020 7290 9882 Commenting on the UK government’s steel strategy, published today, ÐßÐßÊÓÆµ CEO Duncan Edwards said: “UK steel producers will welcome today’s announcement. It is a logical – if…

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Published: 19 March 2026

ÐßÐßÊÓÆµ Welcomes UK Government Steel Strategy

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Contact: Dominic Parker, Associate Director, Communications & Media
dparker@babinc.org | 020 7290 9882

Commenting on the , published today, ÐßÐßÊÓÆµ CEO Duncan Edwards said:

“UK steel producers will welcome today’s announcement. It is a logical – if overdue – response to global overcapacity and unfair trade practices, particularly from China.

“Closer alignment with the US on steel policy could also make room for renewed discussions on UK-US tariffs – not just to ease remaining trade barriers, but also to better coordinate responses to global overcapacity and dumping.

“Of course, one of the biggest challenges affecting steel – and many other UK industries – remains the cost of energy. Despite the current turmoil, we encourage the government to explore all options to help reduce the UK’s energy price gap with international competitors.â€

About ÐßÐßÊÓÆµ

ÐßÐßÊÓÆµ is the leading transatlantic trade association incorporating the British-American Chamber of Commerce in the US and the American Chamber of Commerce in the UK.

We are committed to strengthening the economic corridor between the United States and the United Kingdom by supporting policies and actions that protect and enhance the environment for transatlantic trade and investment on behalf of our members.

We convene and serve a growing network of companies and business leaders through networking opportunities, bespoke programming and marketing platforms. We actively promote trade and investment and support those who make the transatlantic corridor part of their business growth ambition.

The post ÐßÐßÊÓÆµ Welcomes UK Government Steel Strategy appeared first on ÐßÐßÊÓÆµ.

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enigmaFIT | Investing in Brain Skills: The Missing Piece of the AI Revolution /enigmafit-investing-in-brain-skills-the-missing-piece-of-the-ai-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=enigmafit-investing-in-brain-skills-the-missing-piece-of-the-ai-revolution Thu, 19 Mar 2026 12:08:11 +0000 /?p=125246 Artificial intelligence is transforming the global economy at extraordinary speed. Yet a January 2026 report from the World Economic Forum and the McKinsey Health Institute highlights a critical reality: technology alone will not determine which organizations succeed in the AI era.

The post enigmaFIT | Investing in Brain Skills: The Missing Piece of the AI Revolution appeared first on ÐßÐßÊÓÆµ.

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enigmaFIT | Investing in Brain Skills: The Missing Piece of the AI Revolution

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Artificial intelligence is transforming the global economy at extraordinary speed. Yet a January 2026 report from the World Economic Forum and the McKinsey Health Institute highlights a critical reality: technology alone will not determine which organizations succeed in the AI era.

The report, The Human Advantage: Stronger Brains in the Age of AI, argues that human cognitive capability — what the Forum calls “brain skills†— will become one of the most valuable assets in the global economy. Simply put, the future of work will depend not only on smarter machines, but on stronger brains and human thinking.

Phillip Campbell
CEO
enigmaFIT

I work with business leaders to upgrade their brain skills—building the cognitive capabilities leaders need to think clearly, adapt and perform in the AI age.

Learn more:





The Rise of Brain Capital

The WEF report introduces the concept of brain capital, combining brain health and brain skills as drivers of productivity, resilience and innovation. Despite advances in technology, nothing replaces the brain’s ability to interpret complexity, operate under pressure, generate ideas and make high-stakes decisions.

Yet many organizations have underinvested in developing these capabilities.

As AI adoption accelerates, the gap is becoming clear. According to the WEF’s Future of Jobs analysis, 59% of the global workforce will require significant reskilling by 2030. At the same time, employers consistently rank capabilities such as analytical thinking, adaptability, creativity and social leadership among the most important skills for the future workplace.

These are not traditional technical skills. They are cognitive capabilities rooted in how the brain processes information, adapts to uncertainty and solves complex problems.

Why AI Raises the Cognitive Bar

Rather than replacing human thinking, AI raises the bar for it.

As routine tasks become automated, the work that remains increasingly requires people to interpret complex information, exercise judgement under uncertainty and integrate human and machine insights.

In this environment, optimizing the brain and the quality of human thinking becomes a decisive competitive advantage.

Without strong cognitive capability surrounding it, even the most advanced technology struggles to deliver its full potential.

From Awareness to Capability

The workplace itself plays a major role in shaping cognitive performance. Employees spend roughly a third of their lives at work, making organizations powerful environments for strengthening — or eroding — brain performance.

Cognitive overload, burnout and constant digital interruption can undermine decision quality and productivity. Conversely, organizations that invest in brain skills and cognitive resilience can unlock stronger performance and innovation.

At enigmaFIT, our work focuses on strengthening these brain skills capabilities through enhancing Fluid Thinking — the brain’s ability to analyze unfamiliar problems, recognise patterns and make sound decisions under pressure. Drawing on cognitive science and neuroscience, we work with leaders and teams to develop the brain skills the WEF identifies as essential for navigating complexity.

Our assessment and development programs are grounded in cognitive science, neuroscience principles and the most extensive research into Human Cognitive Abilities to develop brain skills such as analytical thinking, adaptability and decision-making under pressure. Our clients stretch across USA, UK, Europe and AsiaPac including Boston Consulting Group, Microsoft, Westfield, Anthem Insurance and Bank of America.

The Next Frontier of Advantage

For the past decade, organizations have invested heavily in digital transformation. The next frontier is human cognitive transformation.

AI will reshape industries, but it will deliver the greatest value when paired with leaders who can think clearly, adapt quickly and make high-quality decisions in complex environments.

As the WEF report concludes, stronger brains build stronger businesses, economies and societies.

In the AI era, the organizations that thrive will not simply deploy the best technology.

They will invest in the thinking capability of the humans who lead it.

Authors

Phillip Campbell
CEO
enigmaFIT

I work with business leaders to upgrade their brain skills—building the cognitive capabilities leaders need to think clearly, adapt and perform in the AI age.

Learn more:





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